The company formerly known as Twitter is preparing to roll out a major update to its algorithm, according to… For a post A talk by X’s owner, Elon Musk.
“The new algorithm displays posts from small accounts within the For You feed, as well as trending posts from its broader network alongside notable people you follow,” Musk said.
Musk noted that posts and accounts include external users’ network of friends and followers, which means the change attempts to highlight new accounts that users may find interesting but haven’t discovered yet.
The change also gives small content creators the opportunity to be discovered by a wide audience, which fits with Musk’s plan to turn X into a platform for content creators.
Over the last few months, For creators, according to statements last month by X CEO Linda Yaccarino.
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The main idea is to allow content creators to build an audience through X and then monetize posts through a combination of ad revenue sharing and subscriptions, where fans can pay for exclusive content.
The platform designed other features with individual communication between fans and creators in mind, such as support for receiving message requests from subscribers. In addition to being basic social benefits.
Content creators looking to monetize turn to large platforms, such as YouTube, TikTok, and Instagram, to reach followers and a wide audience, as creators’ adoption of the X platform remains uncertain.
Changing the X algorithm gives small creators greater reach within the platform, which in turn could lead to increased use of X and improved discoverability.
It is difficult at the present time to say whether this plan will succeed, given the decline in the position of X during the year after Musk took over and the emergence of new competitors, such as BlueSky.
Musk indicated that the platform plans in the next few days to launch an update to the recommendation algorithm, while making the update open source, as it is subject to continuous improvement.