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Ronaldo’s Euro ban a concern for Portugal fans


Media outlets reported on Thursday, July 4, that Ronaldo could be suspended from the 2024 European Nations Cup currently being held in Germany, due to a marketing ploy by the player in the Slovenia match, which Portugal won on penalties in the round of 16 last week.

In front of 47,000 fans in the stands of the Frankfurt Arena, the Portuguese national team, led by Cristiano Ronaldo, advanced to the top eight, after the match went to penalty kicks, following a goalless draw in regular time and extra time.

In the penalty shootout, Portugal goalkeeper Diogo Costa saved three kicks, while Portugal players scored their three kicks, so Ronaldo’s teammates won the penalty shootout 3-0, and Costa became the first goalkeeper in the history of the competition to save three consecutive penalty kicks.

Ronaldo banned from Euros over involuntary marketing

According to the newspaper Mirror British media reported that Ronaldo could be suspended for the quarter-final against France after the player appeared wearing a wrist bandage bearing the logo of fitness technology company WHOOP, which is in violation of UEFA regulations.

The regulations prohibit players from exploiting UEFA matches for marketing purposes.

Cristiano Ronaldo, Portugal national football team player (X: Portugal)

According to the source, suspending Ronaldo is one of the options on the table, and a fine could be substituted for the suspension, noting that WHOOP is not a UEFA sponsor, so Ronaldo’s punishment is inevitable, whether by suspension or fine.

What Ronaldo did was an illegal violation.

Ricardo Fort, former director of sponsorships at Coca-Cola and Visa, said UEFA should take action against Ronaldo. “Ronaldo and WHOOP have set up an illegal marketing ambush at the Euros. The player and the company should be fined. They are using the matches for marketing. It is a completely illegal violation of the regulations. I see no reason why UEFA should not take action against them,” he said.

Similar cases to Ronaldo in the Euro

At Euro 2012, Danish striker Nicklas Bendter was banned for one match and fined £80,000 after showing part of his underwear with the Paddy Power logo on it, ironically in a match against Portugal.

Ronaldo’s semi-final suspension is also possible

Even if Ronaldo escapes the ban, the player is at risk of being suspended for the semi-final match, due to the accumulation of yellow cards.

Ronaldo in Euro 2024 lost a lot of his luster

Six players from the Portuguese national team will miss the semi-final match – if they pass France – if one of them receives a yellow card against the Roosters, led by Ronaldo, in addition to Palhinha, Cancelo, Conceicao, Neto and midfielder Ruben Neves.

Portugal’s next match at Euro 2024

He plays Portugal national team The quarter-final against France is tomorrow, Friday, at the Volksparken Arena, where Ronaldo will be looking to score his first goal of the current edition, having failed to find the net in the past four matches for the Mariners.



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