Nike places the Barcelona shirt on the top of the world pyramid

Barcelona’s Spanish shirt is expected to become the most expensive in the world, at precise timing for the Catalan club, which lived through a difficult season from which it emerged empty-handed.

“And the season is over”Blaugrana“With negative indicators in general, as it lost the Spanish League title to its rival Real Madrid, after finishing as runner-up by a full 10 points, and left in the quarter-finals in the King’s Cup and Champions League competitions at the hands of Athletic Bilbao and Paris Saint-Germain, respectively.

Negative results and a sudden decline prompted the administration of President Joan Laporta to take the decision to dismiss coach Xavi Hernandez and sign his German replacement, Hansi Flick, in the hope of opening a new page.

Barcelona shirt renews the covenant with Nike

According to newspaper sources,Sport“The Catalan team is on the verge of resolving an important issue, after it officially concluded negotiations to renew its shirt sponsorship contract with Nike, a clothing and sports equipment company, which will be announced in the next few days.

According to the agreement between the two parties regarding sponsorship of Barcelona’s shirt, the latter will receive a signing bonus worth 100 million euros, to be received annually from “Nike“An amount ranging between 105 and 120 million euros, depending on the team’s results and wins at the local and continental levels.

This record contract, which will continue for an additional 10 years (after the end of the current contract in 2026), will make Barcelona the highest sponsored shirt at the world club level, as this agreement came to end the controversy that arose regarding this issue, after the Spanish giant’s management expressed, “ It was publicly dissatisfied with some terms of the old contract with Nike.

In this context, the same source stated that the new contract contains many clauses, including participation in designing the kits, which stipulates that “FC Barcelona will have an active role in designing the kits and other official clothing for the club, ensuring that they reflect the team’s identity and traditions as well.” An annual review clause was also included, under which there would be “an annual review of the contract to amend the terms and conditions based on team performance, changes in the market or the emergence of new business opportunities”.

Hansi Flick succeeds Xavi Hernandez as coach of Barcelona (barcauniversal.com) One Win Winwin

In addition to another clause, which is the automatic renewal clause, which states that “in the event that certain sporting and commercial objectives specified in the contract are achieved, the renewal clause will be automatically activated to extend the association with Nike for an additional period of time,” and the automatic renewal guarantees continuous support and mutual benefit for both parties. Thus enhancing the long-term relationship.

It is worth noting that Nike’s relationship with the Barcelona shirt is among the oldest in the world, as it began 26 years ago, specifically since 1998, noting that the last sponsorship renewal contract between the two parties occurred in 2016, and will end two years from now.

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